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Annette, I have done print advertising for my business several times. One vein has been consistent in the sales pitch: A consumer will see a print ad approx. 5 times before acting on it.
I have come to realize that it takes at least 6 months of advertising (in one publication) to make it pay off. If you can't make that big a committment, maybe it is best to try something else.
BTW, Veranda is a beautiful magazine. If you can make the committment I think it is a wonderful choice. I have seen it several times and have seen only one other portrait artist in it. (This was in the body of the magazine, not the back pages.)
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