Direct Mail

[Michele Rushworth]

The back has a few short quotes from clients, my contact info, room for a stamp and address label, and some blank space that the post office requires.

[Kimberly Dow]

Michele that is beautiful and classy-looking.

Mike - the modern postcard site's highest income bracket was 150k.

I think I'd like to just buy a list - and the cards - but mail them myself. I would get all returns if the addresses arent right and I could control how much I spent each week say.

I tried to this once with a flyer in the last small town I lived in. I knew most of the people there so I figured it would work. I used the phone book for addresses. I'd say 50% came back because of rural addresses that the post office didnt deliver to - and changed addresses etc. I only sent out maybe 50? and didn't get any responses - although I might have had some visitors at the old studio because of it.

[John Reidy]

Michele, your post card looks wonderful.

Mike, I chose $150k and above because that number seemed to me to be the threshold that would allow enough disposable income to afford a painting and it would naturally also go to those making $500k and above that as well. Wow! That was a long sentence. Throw in a few periods if you want.

John

[Mary Sparrow]

You inspired me to get some cards printed. A friend directed me to overnightprints.com and said they had had good luck with them. They are having a sale at the moment and I ordered 1,000 double sided cards for $75.

[Michele Rushworth]

Mary, I need to get a bunch of extra cards printed of the design I posted above. Is your friend an artist and were they happy with the color matching that overnightprints did for them? Also, when you get your cards can you let me know how happy you are with the color, etc?

Thanks!

[John Reidy]

Mary-
It's nice to find a good resource that will offer short runs on a real press and can give a matte or gloss varnish. They only seem to offer one size of postcard. Is that your understanding as well?
John

[Mary Sparrow]

Michelle, No, my friend wasn't an artist, but I do trust his judgement. I figure that for as little as I was spending it would be worth a shot while they were still offering that special. I don't expect to get them until next week, and I will be glad to send you one so you can inspect yourself. Though, I don't know if that would get to you fast enough to get the same cheap price. I guess we could find out how long they will offer that price.

John, I really don't know what other sizes they offer. I didn't look into anything other than 4x6.

[Heidi Maiers]

Thanks for the tip Mary.
I just made and ordered 1000 postcards, but there is no sale going on, so ended up paying the $100. Still worth it.

I found that ordering mailing lists directly from USA data is the best way to go. Cheaper and you can narrow your field a little better. I just got a list and created a mail merge in Word, ready to print, of 500 mailing addresses. I was able to target Arizona only with home values of 1 million + for only $70.

Of course I will have to do the leg work sticking on labels and stamps (plus paying postage), but overall, an economical way to advertise to some local folks who can afford the luxury of buying fine art and who are unlikely to be spending much time surfing the web.

[Mary Sparrow]

That is odd Heidi, because when I do a search I still find it for 49 dollars for one sided and 79 for two sided. What do you see with this link ?

I would email them and ask.

[Heidi Maiers]

Rats, why wasn't that there earlier? All that was there was the regular price, so I paid $99 for 1000 one sided. Doubt that they will credit me since I see the order has already been printed.
I wrote to them and asked if they would honor their sales price towards my order and credit my account, so we'll see what kind of response I get.