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Numbers
After you've read the books about gallery relationships and then you speak to artists who have actually dealt with galleries for years, you'll find that all things are open for discussion.
Some agents take 10% of everything you sell. The artists I know that pay that are happy to do so.
Certainly an artist can buy a lot of ads and exposure for what we give galleries but most artists I know don't resent or begrudge the galleries their part. Galleries own the space and spend time every day with clients. If artists do that they don't paint.
Artists make paintings all day. I've found it best if others do the selling.
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