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I have made "sort of" gift certificates on 3-4 occasions. Or I might be misinterpreting your question, since I am not absolutely sure what the English word "gift certificate" means. Anyway, this is what happened:
I was contacted by someone who wanted to offer a portrait to his wife or to her husband or to their father. The birthday was coming up soon, so there was no time to finish a portrait in advance.
I set up just a normal deal with the person who contacted me (seeing this person as my client for invoicing purposes), and drew some funny sketches on a little card saying something like "Congratulations for your xx:th birthday! You will recieve a portrait of yourself painted in oil on linen by portrait artist Karin Lindhagen. Please phone tel.no xxxx to decide on a good date for photographing" or something along that line.
As normal I have charged 10-30 % before starting to paint, and the rest when the paintiing was finished. No different to what I always do. I do not worry much about the risk of not getting paid in the end - not after recieving the initial payment. I think to myself that surely, it would be just too embarrassing to offer someone an exclusive gift and then not pay the gift in the end?! Also psychologically, I like to have the payment waiting for me in the end as my reward for a good job. For that reason, I do not fancy being fully paid in advance.
I have never tried selling Gift Certificates on a larger scale. When showing my paintings at trade fairs, I have simply collected appointments.
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