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Michele,
I don't have any way to quantify, or prove this, but I have a feeling. I did my mailing to the ultra rich as well and right up to the point when I sent them out I had a sense that I was doing it wrong.
I believe that this group of people (maybe out of necessity) have developed systems to screen unwanted crap (perceived or real) from their lives. Even to the point of having their mail screened.
I had a strong feeling that I should have made my aim lower. I don't mean the middle class, I'm just saying that I have a bad feeling that the goods never get delivered to the very, very rich.
I mailed 850 cards and got 0 response. Well, that's not completely true, one old man called me twice and stood me up to discuss painting an eleven people portrait from his family photograph.
Of course this theory prevents me from considering the possibility that they all had a good close look at it and still decided that it was crap.
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Mike McCarty
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