I previously wrote:
Quote:
I was talking to Modern Postcard about purchased lists. They indicated to me that for a list of families in my little burg which have a combined income of over $150,000, homeowner - single family dwelling, and with home valued at $775,000+, the number of available contacts that fit this demographic profile was 939.
I asked if they might take off the "single family dwelling" indicator, because I thought that there were oodles of condo owners in this area that would be nice to include.
Having dropped this criteria he came back with the number 1008. This is curious to me. Sarasota is nothing if not littered with million dollar condos, yet he only picked up 69 more hits.
I'm dubious about these lists but don't know of another effective way to do it.
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I have since contacted a local list company. I gave the same parameters to this company and they came back with 8000 on the list. I think you could make differenct conclusion from this. One is that local knowledge is best. They also spoke of their ability to pin point neighborhoods and not zip codes, which in this town would be very inefficient. Again, they talked with local knowledge.
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