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Hi Leslie,
The word heirloom seems wonderful to me and to a degree I feel that one's use of various words for an attention-getter or sales pitch is as personal as the portrait itself. I also feel that the region or part of the country seems to relate to the reaction to different expressions and/or words.
I have not used that particuliar word but I often will write, "an oil portrait is a gift that will continue giving for generations", and so on. I may reword it slightly now and then.
Any word that implies valuable (not in the dollar sense) but emotional value, will give the possible buyer an image in their mind's eye from which they will make their decision.
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