Speaking of charity auctions

[Chris Saper]

I agree with Michelle. There's no point in going to an event unless you are demonstrating. Or you really like to go to the events and spend money to support the charity. Most charitable events have costly tickets, and at least in this neck of the woods, your donation doesn't come with a meal ticket.

The main thing you should focus on, I think, is getting a lot of those little business cards into a lot of those little purses. While it's good to have brochures etc, on hand, they don't generally fit easily into a man's pocket, nor will they fit in a woman's evening bag. This to me means really snazzing up your business card look, either with a new design, color image, classy card stock etc. That's what they'll take home.

Of course whatever you decide to do should be part and parcel of a unified, top-drawer look that ties all of your marketing pieces together.