Posting a price list on website

[Tom Edgerton]

Linda--

I would only add to all of this excellent advice that your pricing is under your control.

You can test occasional price increases on a couple of your most asked-for sizes, and see what the market will bear. If suddenly you've priced yourself too high (for the market you're in) on a particular size, you can tweak it back down, or somewhere in between. As Calvin Goodman once said, "Nobody is going to take out an ad in the paper and say 'Linda Nelson just lowered her prices.'"

But I would caution most artists on two things I've found consistently:

1) There is a perceived-value factor that comes in to play, as Michele stated.

and

2) Most artists, when left to themselves, will chronically underprice rather than the other way round.

Best--TE