Putting your Business Identity to Work: The Business Card

[Garth Herrick]

Dear Chris,

That's an excellent article, and very pertinent. Unfortunately, regarding the digital business cards, the trend has been lately in laptops to have slot-loading CD drives making the insertion of a small CD cards such as yours very risky if not impossible. It may be just as well to hand out full size CDs for their universal acceptance. Regretfully, my laptop will not take your cards as fine as they are.

In the mean time, I still self-print my cards on the best paper stock and image quality, as you recommend. I fit ten cards on a standard size sheet of paper through my printer, then have a paper cutter that is dedicated just to cutting these cards, efficiently. These individual cards are printed to the same quality as the best output of the printer. This takes longer, but looks worth it.

I lay out the card design in Photoshop, with one original 2 x 3.5 inch file pasted and reproduced nine more times to make a page to print. The good thing is it is easy to revise and change a design, and often I only need to make a printout or two to have enough cards for the day.

Well, it's time to print more cards!

Garth