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Heirloom is fine
I have absolutely no problem with the term, "heirloom". The people who commission or display portraits in their homes - whose decors can accommodate a portrait done traditionally - are likely to appreciate the idea of an heirloom, which, like a tradition, gets passed down through the generations. I saw your website and frankly, I like the wording of your ad. I can't imagine someone commissioning a portrait that is not intended to be passed onto posterity.
To me "heirloom" connotes stuff like linen, silver, jewelry, lace, china, antiques, portraits, and not musty stuff like crypt, dead, etc. For people with traditional tastes, "heirloom" is a positive selling point.
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