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Education potential clients and galleries
Here is a challenge I am sure many of us face; living in a city or town which does not "get" portrait art. Cleveland is an amazing city known for it's art interests. We have many galleries and some pretty fun art districts. But to walk through them it doesn't take long to realize that Cleveland embraces anything created after 1900 and if it is abstract, cubist, three dimensional with the oddest materials, it will be well received in Cleveland.
"Realistic representational art...what's that?? Oh, you mean the stuffy portraits of presidents of banks, and judges and politicians hangin in the hallowed halls of our historic buildings...whatever!"
What if you got into a gallery which you like, and you are the only portrait artist in the gallery. They have a good website and they do sell from the web and do pretty well there (long cold winter months, no one wants to stroll galleries and shops). But the owner is hesitant to put up the portrati art because she does not see it as "retail", it doesn't fit into a category already established.
This is what I face here in Cleveland. People in general don't seem to get what portraiture is all about. So I am suggesting to the owner that she let me do a presentation on portrait art on the website as a link from my work? What would you do in this instance. I feel that I cannot get the number of clients I want without educating the general public ...how would you approach this marketing challenge?
Patty
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