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On that topic, I just sent out thank you's to a list of old clients saying I was extending a miniature holiday portrait offering as a "Hang Over" Special. I also added a note of thanks for their former patronage and (I do the small ones, remember) a set value coupon.
I had one of the charity people get back to me about buying a demo piece and rounding up a few more for the minis and another send a photo of her newest show dog... no instructions, but she already had three of my pieces.
"Thank you" is a very strong selling tool!
dj*
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