I use Facebook quite a bit and know of people who promote their businesses on it. I can see how that could be quite effective if done well. There are plenty of websites with tips on how to promote your business on Facebook
I agree that the depth of conversation/critique doesn't nearly approach what there used to be on SOG and that is unfortunate. I do find FB a great way to stay in touch with a lot of artists, and "meet" new ones, though. That's been a valuable thing for me since being a full time painter can be very isolated.
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