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Joan,
I never thought of blogging until an artist friend (Nancy Bea Miller, a forum member) pointed out that it would be a good format for the "recent news" section of my website.
Before I switched to a blog, my "news" had to be updated by my website designer. The problem was that I wanted to add news frequently, and each time I added an item, I had to pay her. I needed to add items approximately once a month. Obviously if you are computer-savvy or you don't mind doing it all yourself, you could figure out how to do it without bothering your website deigner. But in my case, I didn't want to learn how to do it myself, and I kept putting off asking her to do the updates.
I had always enjoyed Nancy Bea's blog, but since it was different from what I wanted, I didn't think of it as a solution to my problem until she suggested it. My designer hadn't thought of it either, but once she looked into it, she liked it so much she made one for herself as well as for me. Now when you click on "recent news" it goes to my blog. The tone can be anywhere from formal to informal, and you can add images. I love it. It is so easy even I have no trouble remembering how to do it.
Check out my website and see what you think. It really all depends on what kind of an image you are aiming for. Personally I don't worry about what is appropriate in the portrait world, because my art is also about landscape and figurative work. In fact, my blog gives me a way of linking the different genres and the collectors and potential clients of each genre. They get to see who I am as a whole, rather than just a piece of me.
My blog is free and it is through blogspot.com.
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