[Karin Wells]

Marvin, a while ago I wrote to Genesis requesting some technical information on their pigments and here is their reply:

Hi Karin,

Here is some information you can pass on to anyone else interested in Genesis Artist Colors.

American Art Clay is a manufacturer of a wide range of art and craft materials and equipment. Although Amaco is not a manufacturer of polymer
clay , we do distribute Fimo Clay which is made in Germany.

Genesis Artist Colors have nothing to do with polymer clay. Genesis Artist Colors are made of a synthetic material, using a synthetic oil. The pigments used in Genesis are of the highest quality. The fact that the colors have to withstand the heating process to start off with, requires the use of utmost quality pigments. The pigments used cannot be affected by the heat, a problem regular oil paint manufacturers do not have to deal with.

Genesis Colors are tested by an independent lab for light fastness using ASTM D-4303 Standard Test Method, and categorized accordingly. All Genesis Colors have a light fastness of ( I ) and only the Dioxazine Purple line of 8 colors has a light fastness of (II).

The dried Genesis painting is very flexible, unlike oil paints which become brittle. Therefore, a Genesis Painting canvas can be rolled in a cylinder without hurting the painting.

The Genesis Permanent Varnish is formulated with UV absorbers and Hindered Amine light stabilizers for archival quality. Though Permanents
Varnish needs a soft brush to apply it smooth, like Karin says, we have had comments from artists that like to use the texture it creates when applied with a regular brush.

The most wonderful thing about Genesis Colors is that you do not have to adjust very much when you switch from regular oil paints. And once you have adjusted you will never go back. The absence of smell and the fact that it is non toxic, alone, is worth the effort of switching. I understand the insecurity in switching, I have done it myself, but once you start using Genesis Colors the process becomes very natural and effortless. It is great to be able to finish the painting in a short time while you have the idea and the feeling about it fresh in your mind.

I don't have to tell you about all the good things of Genesis colors, buy a small sample kit and see for yourself.

If you have any question or need further information, please feel free to Email or call me.

Best regards,
George Debikey
VP Director of Technical Services
American Art Clay Co. Inc.
800-925-5195, ext. 328