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Joy, can I just say how informative this thread has been for me. I've brushed with marketing myself, of the online variety, but you are evidently a dab hand. I have this thread bookmarked for when I get to that stage.
Oh, and if you really can't dissuade your son from getting a motorbike, and if he's like I was at that age I suspect you won't, put all your energies into ensuring he gets some advanced riding traing as soon as possible. At worst it will make him a better rider (faster, safer) and at best it could save his life. I can't recommend it enough. If he needs some more convincing point him my way.
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