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Michael,
My marketing experience supports your statements.
Mari,
Florida is geographically south, but not steeped in the tradition of the Old South. I'm sure you know that many Floridians are transplanted from other parts of the country...but, mostly northern states rather than the Old South states.
However, I'm sure you also know that within Florida, your city of Sarasota is particularly known for the arts...lucky you! I don't know for sure, but I would think Naples is also. There's a lot of money in Naples.
Thinking out loud to anyone reading,
...wonder if this thread should go under the Business section of the forum?
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