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When I exhibited my work for the first time 4 years ago at an art fair, I was faced with the same problem. I decided to think of my artwork and its presentation in the same regards as a fashion designer shows his work on the catwalk - you want the buyers to to drool at what they see, even if it's not what they'll actually be buying. I was lucky enough to get a wholesale framing account, which helped offset that I was picking the most flattering frames for my work, and just living with the price I had to pay to do it.
It really paid off. I got great commissions that first show, and I know for a fact that the frames helped show off the artwork, and more importantly, helped the client envision the work in their home. I had a variety of artwork to fit multiple genres, and selected frames that could be attractive to the most common interior design styles of my target market.
If you aren't adept at picking frames or knowing interior design, buy some interior design magazines of the type of homes that your buyer ASPIRE to be in, envision which paintings look good in which interior design space in the photos, and copy that style in the frame you choose for the painting.
Good Luck!
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