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Michele,
Here are a couple suggestions.
How about inviting the press to be there for the official "handing over" of the portrait. Or if the press can't make it, have someone else take photos of you, the painting and the person it is being presented to and then mail the photos and press releases to all the local papers. At the very least, prior to the event take a photo of you with the painting and send that image with a press release to all the local papers.
Also, have brochures and business cards at the auction and try and attend if possible. If you overhear people discussing your work, try and enter the conversation and introduce yourself.
Hope this helps,
Mary Reilly
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