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Success as an entrepreneur in any field is 50% due to having a good product, and 50% being able to market it (or maybe even more skewed toward marketing, if you look at artists like Kincade).
Peggy Baumgaertner's advice on marketing is basically this: "Fake it til you make it". That is, "act" as if you were great at marketing your work, "act" as if everyone would want to know about your art, "act" as if you were already the successful artist you want to be -- and you will be well on your way.
If you don't know exactly what to do or where to start there are some wonderful books on art marketing. Check out the links on the SOG site for some suggestions.
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