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Michele, If the number of mailings is limited, then schedule your mail drops about 4 weeks apart. The object is to reinforce short term memory recall. Even 3 such mailings should have some impact. Also, it is better to have a smaller, highly targeted mail list than a larger, less focused one. Money spent on specific demographic features is money saved for extra mailings.
Direct mail houses can take your list and fully automate your mailing at bulk mail postal rates. This is a big time saver. If you seed your list with your name and address and maybe that of a friend, you can check whether or not the list was sent out properly. Wish you success.
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