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I'm a little late for this thread, but I thought my MBA in marketing and 30 years experience might be of help. It is correct that direct mail will elicit a 2 to 3% response rate. However, the real key is the frequency or number of times the image comes before the customer. It usually takes 12 or more mailings before direct mail makes an impression in the mind of the recipient and 25 or more mailings before a purchase decision is made. So don't give up. Keep the mailings going. It is a very smart and effective way to market. Also, don't change the campaign image once you start. Use the same mailing image unless it is an obvious bust.
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