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Chris has made a vital point. We expend a lot of energy trying to bring home these "soft" commissions--putting way too much time and energy into keeping them alive--when, believe me, you do not want to go through painting a portrait for a person who had no real interest in the project to begin with. They will invariably be your most critical, least available, and most fractious clients. They will make you hate the work, and will never do anything afterward to advance your career through positive referrals etc.
Better most always to just walk away and concentrate on making the genuinely interested parties happy. These clients are where the real gold lies.
Best--TE
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