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Never having run a gallery, I don't have a clue what the financials look like...for some though, I can bet their overhead is enormous, coupled with the cost of full color print advertising, particuarly in regular national magazines.
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Chris,
From everything I know, when the brokers run those expensive ads, whatever artist is featured pays 1/2 the cost of the ad. I always wondered what happens if someone calls off the ad and then goes with another artist. Does the artist who paid 1/2 of a very costly ad get some token percent to help offset their investment?
Steven,
Too bad your're not attending the Portrait Society of America event in Philly. At that event, all the Stroke of Genius artists (well most) that are in attendance are converging to have dinner one night....about 30 of us. From the forum are Stanka Kordic, Peggy B., Karin Wells, Jim Riley. I'm sure I can speak for all of us in that you would be a most welcome and entertaining addition. Why don't you just hope a flight and drop by?
