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I'm one of the ones arguing for advertising. You already have ads on the left hand side of the monitor, every time we post, read posts or just log in.
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When I put those there, I never particularly thought of them as advertising. I put them there as things that would be helpful to the artist.
If you're talking about making an advertising pitch to some large or medium company, I really don't have the time or heart to educate myself on putting together a marketing program and then trying to pitch it to them.
However, something like Morgan's videos would be perfect, of course. And, along those lines, then I should start charging Peggy for her videos that are there. Chris' book is a Amazon affiliate link as are the other books.
But, that still doesn't address the other reasons for charging a fee.
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I would dearly love to click on an ad for Morgan's video, or for New Traditions art panels, or to check out whatever any working artist or artisan wants to sell me. (I already own most of what is currently on the left side of the page, by the way.) Surely, this space is valuable to people who want to sell to artists.
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Frankly, I'm not all that familiar with what the artists would even like to see offered.
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Your Dick Blick ad is not in-your-face enough to count as a representative sample of ad use here.
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So, you consider the left side to be in-your-face? At 800x600 resolution, it's just a narrow space - not very big.