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Mike,
At the beginning of my classes or workshops I always apologize to people for the false pretenses with which I lured them into my clutches.
I explain that my class is listed as "how to paint" when it really should be billed as "how to see." I explain that if I listed it as "how to see" people wouldn't sign up. Because everyone thinks they already know how to see they just want to learn how to paint.
Fortunately everybody gets it and fortunately they choose to remain in my clutches.
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